The day has finally arrived—for New Zealanders at least. Last night, the whole of New Zealand celebrated at the world premiere of the first part of Peter Jackson’s The Lord of the Rings prequel, The...

With the release of Peter Jackson’s The Hobbit: An Unexpected Journey only a few weeks away, Air New Zealand has decided to take its appreciation for Middle-earth to new heights—literally. After unveiling a gigantic Gollum sculpture...

The latest production video for  Peter Jackson’s The Hobbit: An Unexpected Journey takes us on another wild, behind-the-scenes ride. Beginning at the official Hobbit post-production studio in Wellington, New Zealand, Jackson gives us a personal...

As the world prepares for the release of Peter Jackson’s The Hobbit: An Unexpected Journey, residents of Wellington, New Zealand prove once again why their country is the closest thing on Earth to J.R.R. Tolkien’s...

Over the last couple of months, we’ve seen the Internet, radio and TV flooded with featurettes, preview photos and videos in anticipation of Peter Jackson’s upcoming The Hobbit: An Unexpected Journey. As the release date...

Technology giant Microsoft has announced that while its marketing campaign for their newest smartphone software aims to build on current celebrity endorsers like Jay-Z and Gwen Stefani, they also plan to use the first part of The...